Hi, I'm John

Launched Foxes as a sabbatical project—Identified a market gap in Steamboat Springs' hospitality sector and successfully launched a cocktail bar, managing all aspects from concept to execution. The bar won Best of The Boat's 2023 awards for Best Bartender and Best Craft Cocktail.

Led the Brand Experience function at Relocity, covering marketing, brand, and supporting product, sales, operations, and people functions. Contributed to product design efforts while helping drive a 711% revenue growth through strategic positioning and go-to-market initiatives.

Established and scaled UX Research and Design at Dimensional, leading design efforts for the SMA product, which grew from $1M to $1B in AUM within its first year. Aligned design strategy with business goals to drive innovation and enhance user experience.

Led initiatives on key projects including Digital Advisor, 1:1 Wealth Management, and The Future of Retirement. Our team’s research and design efforts validated and invalidated ongoing work, ensuring strategic alignment. Identified and designed improvements to the design system, driving efficiencies and elevating consistency across member experiences.

Developed foundational design paradigms and visual languages for AI-driven apps, web, and native services at Waldo. Led research initiatives that drove innovation and improved user experiences while shaping design strategy. Contributed to the creation and evolution of design systems to ensure consistency and scalability across Waldo’s product offerings.

Delivered experience visions for major clients, including T-Mobile, Etihad Airlines, Walmart, and Southwest Airlines. Contributed to successful UX/UI redesigns, including the T-Mobile website launch, playing a key role in delivering innovative, user-centered digital experiences across multiple industries.